The About, Contact, and Customer Help (FAQ) pages are crucial for building trust and improving the shopping experience. They are not critical to a store and you can leave them out altogether, but we believe having them, will help you gain more trust and make more sales.

The About page shares your brand’s story, mission, and values, helping customers connect with your business and setting you apart from competitors. 

The Contact page ensures customers can easily reach you, providing essential details like email, phone number, and social media links to enhance credibility and customer service. 

The FAQ page answers common questions about shipping, returns, payments, and products, reducing support inquiries and making the buying process smoother. 

Together, these pages create a professional, trustworthy shopping experience that boosts customer confidence and drives sales.

Let’s start with the About page.

About Page

The About page is where customers learn who you are and what your business stands for. It’s a chance to build an emotional connection with your audience.

A great About page should include your mission, history, values, and what makes your products special. You can also highlight team members or show behind-the-scenes content to make it more personal.

Here is how to edit it.

Under the dashboard, go to Pages and then All Pages. Once the screen has loaded, you can go to the About page and click on “edit”.

You can edit the content and images directly or you can add some of the premade layouts that we have created for you.

Contact Page

This is where customers go if they have questions, or issues, or just need to reach out. It should be simple, clear, and accessible.

At a minimum, include your email, phone number (if applicable), and a contact form. If you have a physical location, add the address and a map. Social media links can also be helpful for alternative communication.

Here is how to edit the contact page.

First, go to pages and then all pages within the dashboard of your store. Then go to the page labeled “Contact Us” and click on edit.

We have already created a layout for you. The layout includes your contact details, a contact form, and a Google Maps snippet displaying your location.

Our Details

Under Our Contact Details, you can add your address, phone number, and email address. You can also add links to your social media accounts.

Click on any of the items to edit. 

Contact Form Styling And Selection

Next, let’s see the contact form displayed to the right. Click on any part of the form to open the settings. 

Under form settings, you can make sure that the form labeled “Contact Us” is selected. You can scroll down to change some of the styling such as the field sizes, label styles and colors, and some styles for the submit button.

How do you add additional fields to the form?

Add Additional Fields to The Form

First, you need to go back to your dashboard and go to “Contact Forms” and then click on “All Forms”. Select the contact form labeled “Contact Us” and click on edit.

Under the “Fields” tab, we have the option to add additional fields to the form. The fields under the standard section will be sufficient in most cases.

Let’s add a single line text and rename it “Phone Number”. You can add a description to it and make it required. Under Advanced we are going to leave everything as it is except for the placeholder text, which we are going to change to “Phone Number” and we are also going to hide the label.

Now that the field is edited, we can move it above the Comment or Message field. Click on save and then go back to the Contact Us page to see the field that was added.

Edit the Google Maps Snippet

Now, let’s edit the Google Maps snippet so that it displays the address of your store. First, we are going to click on the Google Maps block to open its settings. 

Under Location, you should enter the name of your store. Make sure that you give the same name as the one on your Google Business Account. You can also give the address of your store.

You should also click on the red marker to make sure you gave the correct address. Sometimes the address needs to be in the correct format.

You can increase the height of the snippet and also zoom into the map. You can also change the red map marker to any icon you wish. In most cases, these settings will be sufficient. 

The next page we need to focus on is the Customer Help Page.

Customer Help Page

The Customer Help page, also called the FAQ page saves time for both you and your customers. It answers common questions upfront, reducing customer support requests and increasing conversions.

Common FAQ topics include shipping, returns, refunds, payments, product details, and account management. Having this information readily available reassures customers and reduces hesitation before making a purchase.

To edit the FAQ page, we need to go to “All Pages” under “Pages” within the sidebar menu of your dashboard. Go to Customer Help and then click on edit. Wait for the page to load.

You will notice that the page is broken up into columns that include the following. You have the “Orders And Shipping” section that covers any pre-purchase queries and the “Returns And Exchanges” section for when your customers want to return a product.

This page makes use of the accordion block from Stackable to display the FAQ’s and questions and answers. Whenever you click on the question the box will open to display the answer to that question.

After much research and years of experience, we have collected and added the most common questions that your customers might have. You will also notice that some of the questions on this page are already answered to make your life easier.

Some of the questions, you may need to answer and edit yourself. You can also add additional questions or remove any that are not a fit for your business. 

Let’s show you how to edit the Accordion Block.

Edit The Question to the FAQ

First, open the document overview and then click on the Accordion you want to edit. Take a look at the document overview to make sure you have selected the Accordion. To edit the question, you need to make sure to select the heading block under the first inner block within the accordion.

Edit The Answer to the FAQ

You can edit the content once you know the correct block is selected. To edit the answer, you need to open up the second inner block and select the text module. Make sure the settings panel is open to the right and then paste the content.

Add an Additional FAQ

To add an additional block you need to select any of the Accordions and click on the options displayed as three dots and then click on “Duplicate”. We always use duplicates to add additional blocks instead of trying to create them from scratch.

How to Delete an FAQ

To delete an FAQ, you first need to select the correct Accordion and then click on the options displayed as three dots and then click on delete.

How to Add a New Page To Your Store?

Sometimes, you may want to add an additional page to your store to supplement the content. You can do this by going to “Pages” and then either clicking on “Add New Page” or clicking on “All Pages” and then clicking on “Add New Page”. Wait for the page to load.

The first thing you need to do is to add the title of the page. In most cases, the title is going to be the name of the page just as “About Us” and “Contact Us” are the names of those pages.

Then you need to go to settings and then select page. Go to where it says template and then select Canvas. You can also change the link which will be the URL of the page.

You can now start to edit the page. You can save the page as a draft if you are still busy editing it and you do not want to publish it yet.