A professional email account (e.g., yourname@yourstore.com) builds trust and credibility with customers. It looks far more legitimate than a generic Gmail or Yahoo address, making people feel confident when shopping on your site. 

It also strengthens your brand, keeping all communication aligned with your business name. Plus, it helps with email deliverability—reducing the chances of your messages ending up in spam. 

We are also going to show you how to connect your store to Brevo, which is an email sending and marketing service, so you can send transactional emails, build your list, and send professional campaigns. 

We will then show you a powerful tool called Cusrev product reviews to automate product review requests, helping you gather valuable customer feedback effortlessly and build trust throughout your store.

Quick Navigation

• Step 1. Create your email accounts
• Step 2. Connecting Brevo Email Marketing
• Step 3. Set Up Your Automated Product Review Emails

Step 1. Create your email accounts

We will show you how to create your email accounts within WordPress without leaving your website’s dashboard. You have the option to do it through CPanel, but we believe doing it through WordPress will be so much more convenient.

First, you need to go to the left sidebar and go to “Store Emails” and then click on “Manage Email Accounts”.

From here, you can see all the email accounts that you currently have for the website. You will notice that there is an account with an asterisk before the @ sign, which gets created with each website and should be ignored.

For each e-commerce store, you need at least 2 email accounts to function correctly. The first email account will be the one that sends automated notifications to your customers whenever they make a purchase to keep them up to date during the sales process.

The second email account is going to be dedicated to the person who will manage the store. All sale notifications will be sent to this email address notifying the manager of any purchases made on the store.

You can use the third email address for anything else that you need.

For the e-commerce package, you can create up to 3 email accounts with 250 megabytes of disk space. 

Let us show you how to create your first email account. First, you need to go to “manage store emails” under your website dashboard and then click on the “add new” button located at the top of the screen.

Go to the section that says “New Account & Mailbox” and add the name of your email account and make sure that the correct domain name is selected. We are going to create the first email address that will send the customer notifications and which will be the sender email. 

We are going to name this address “notification” so that we know exactly what it is going to be used for. After you have chosen your email account, you should set a password that you can remember. 

When finished, click on the blue “create new account” button to create it. The second address we are going to create is for the store manager, and we will call it orders. We will need these two email addresses before we can move forward with this tutorial.

Manage Email Accounts

Let’s see how we are going to manage your email accounts.

Under each email account, you can show the mailboxes that will show you all the messages you have in your inbox and other folders such as junk mail, spam, sent messages etc.

From this section, you can easily clean up your inbox by deleting outdated emails to make space for more important emails. You can also change the password, reduce the quota for disk space below 250 megabytes, or delete the account.

You will also see the amount of disk space you have used and the account capacity. You can also access the email account by clicking on the cPanel Website button. From here, you will be taken to the dashboard of your webmail account that is powered by Roundcube.

From this dashboard, you can open your inbox by clicking on the blue open button. From here, you can see your inbox and all other important settings associated with an email account.

You can also view your email client settings by going back to the webmail dashboard and scrolling down, and clicking on “Configure mail client”. An email client is a software like Outlook that you can install on your computer or smartphone. From here, you can use your email account for the username and the email that you use to log in to your account. You can also use the IMAP and SMTP settings for your email client. 

An alternative way to access your website is by putting in your domain name in the search bar of your browser and then adding /webmail after it. This is a quick way you can use to view your emails without having to log in to the backend of your website.

Now that your email accounts are created, the next step is to integrate Brevo email marketing into your store.

Step 2. Connecting Brevo Email Marketing

There are many email marketing platforms out there that include Brevo, Mailchimp, Klaviyo, Omnisend, and Mailerlite, etc. We have tested all of them and came to the conclusion that Brevo is the easiest to use and most cost-effective. If you want to use a different mailing provider, then you can create an account with them and install their integration plugin to get started.

But to make your life easier, we are going to use Brevo which we use for all of our clients.

Most email marketing platforms can turn very expensive, and then they only provide the necessities. With Brevo, you can create a free account that will power up your email accounts to send emails to your customers without having to worry about emails landing in the spam folder. 

Brevo gives you up to 300 emails that your store can send per day for free. These include your transactional emails, notification emails, and marketing emails. We have clients who are still to this day using the free version of Brevo.

We will also have to verify your domain name, which unfortunately is something that all online store owners need to do in order to improve the deliverability of their emails. It does not matter if you use Shopify, Wix, Woocommerce, or any other e-commerce platform; you will always have to verify your domain name. We do not recommend using a shared sender domain that some companies use because other online stores use the emails for spam purposes, which reduces the trust and deliverability.

By creating your own sender email address with a verified domain name will allow you to rest easier at night knowing your clients are receiving their emails directly into their inboxes. You can read this article to learn more about email deliverability.

With Brevo, you can also start to grow your email list automatically, which is something most store owners ignore from the beginning. We have already installed Brevo for you, and all you have to do is create a free account on their website and then connect your store with them.

Create and Connect your Brevo Account

Here is how to get started. Under Store emails, click on the link labeled “Brevo Email Marketing,” which will take you to a separate page. This page will tell you exactly what to do and some of the benefits that you will get.

First, click on the green button labeled “Create an account,” which will open the registration form in a new tab. Give your personal email address and type in your password, and then click on the grey “Create an account” button.

Go through this process to create your free account with Brevo and then return to your dashboard once you are finished.

Now that your account is created, you need to add your API key from Brevo on the backend of your store. Go to the top right bar labeled “Private” or that of your business name and then click on “SMTP and API”.

Once the page has loaded, you then need to go to the tab labeled “API Keys” and then click on the grey button labeled “Generate a new API key”. Next, type in the name of your company or website and then click on generate.

Copy the key and store it somewhere safe on your desktop. Once you have copied the key, you then need to go back to the dashboard of your website and go to “Brevo email marketing”. Go to step 2 and paste the key into the input bar, and click login.

You will notice that the page will change once your account is connected and will give you an overview of the most important data, such as the email credits that you have left for that day and where you can sync your email list.

Under transactional emails, you should choose “yes,” and then you will see that you need to choose a sender for the emails. Currently, we can only select a free Gmail account, which is not going to work. We need to be able to select the email that we created for the notifications.

In order to do that, we need to verify your domain name with Brevo to add your email address. To verify your domain, you need to log in to your Brevo dashboard and then click on your account name located in the top right corner. Go to where it says “Senders, domains & dedicated IPs”.

Next, you need to go to the tab labeled Domains to choose from your domains or click on the button labeled “add a domain” if you do not have any domains added yet. You will then have to enter the name of your domain. We will show you how to do that. Remember to remove any prefixes such as www or https and only add the name.

You will then be presented with 2 options to authenticate the domain. You can either do it yourself or ask someone else to do it for you. It is very easy to do, and we will show you how, but if you do not feel comfortable enough to do it, then you can select the option for someone else to do it for you and then click on continue.

You can use the email support@digivalie.com and then click on “Send request”. We will receive an email from Brevo with instructions on how to do it. We usually do it within one or two working days (excluding Saturdays and Sundays), but if you have some free time over the weekend to do it yourself, then we will show you how.

Go back to your domain and click on authenticate. Select the option to do it yourself and click on continue. You will be given 4 records that include the Brevo code, 2 DKIM records, and a DMARC record. Brevo has also written a tutorial on how to verify your domain name.

Open a new tab in your browser and then enter your domain name, and then add /cpanel after it to open your cPanel account. We have already sent you your cPanel username and password within the initial welcome email.

Once you have logged into your cPanel account, you can scroll down to the section labeled “Domains” and then click on the link labeled “Zone Editor”. The next step is to select the domain that you want to verify and then click on the button labeled “manage” (if you cannot find your domain, then you need to connect it to your cPanel account). 

Wait for the screen to load, and then you will see all the records associated with your domain. The first step is to add the Brevo code. To do that click on the “Add record” button to the right of the screen.

Select TXT under the record type. Under the name, we are going to add the domain name because cPanel does not accept an @ key. Under TLL, we are going to leave the value as default. Now we need to add the record itself. Click on “copy Brevo code” and paste the record into the value field. Once all the fields are added, you can click on the “save record” button.

The next step is to add the two DKIM records by following the same process of copying the values over. We will show you how to do it.

Next, you need to delete the current DMARC record. To make it easier to find, we need to select TXT under the filter and type in dmarc into the filter by name field. Scroll down until you see the record that starts with “_dmarc” and your domain name. The DMARC name will also be pointing to the record labeled as “v=DMARC1; p=none;”. You should then delete it once you have found it.

Once you have added all the records, you can go back to your Brevo account and press the “Authenticate this domain” button to start the process. You will see a message that will say that the process can take up to 48 hours.

You can go through the records to see if there are any errors. If everything is OK, then you can go back to the domain, and you will notice that it is labeled as being authenticated. Now that your domain is authenticated, we can add an additional sender to your account.

To do that, go to “senders” and then click on the “Add sender” button. In the from name, add the name of your store. In this case, we are going to add the name “Sonneblomkind” as the name. The customer who will receive this email will see your name.

Under From email, we need to add the email address that is going to send all of the automated emails and customer notifications of your store. We have already created an email account for it, and we called it notifications. Let’s add the email to the field and then click on “add sender”.

You will notice that the sender was added and it is now verified. Next, go back to the dashboard of your website and go to Brevo email marketing. You can now select the sender that you have just added.

To test the email, you can send a test email to one of your personal accounts. If you can find the email inside your inbox, then you know your email is set up correctly.

Step 3. Set Up Your Automated Product Review Emails

Product reviews in online shops are absolute gold, because they build trust fast. Shoppers rely on them like word-of-mouth recommendations. The more reviews, the more legit your products look. 

Now, automating that whole process? 

Total game-changer. You won’t need to chase customers for feedback manually. The system does the heavy lifting—sending reminders, collecting reviews, even posting them. That’s hours saved every week, and way more social proof boosting your sales on autopilot.

This is where cusrev product reviews come into play. Do you want to know what the best part is? It is completely free to use and we have already installed it for you. You also do not even have to create an account with them.

For this tutorial, we are not going to go too deep into the settings, and we are only going to show you the most important settings that you should change. We are also going to give you a brief overview of how this extension works.

View Reviews

To change the settings of your product reviews, we recommend going to the Reviews section on the left sidebar of your dashboard. Under the reviews section, you will see all the reviews that were left on your store, with the average rating included. You can also approve and unapprove any of the reviews.

Scheduled Reminders

Under the reminder section, you will see all the scheduled emails that will be sent based on the settings of your reviews. 

Q & A 

Under the Q & A section, you will see all the questions that your potential customers might have regarding a specific product. This feature will allow them to submit the questions, where you can go and answer them.

We believe this is a good way to build trust and to boost your conversions. The Q & A will be displayed on any product page where your customer can leave questions.

Settings

Next, we are going to go to the settings section, where you need to make some minor updates. Under the “review reminder tab,” you will be able to change the email schedule and some of its settings.

We highly recommend that you enable this feature. You can also choose between having your emails verified by Cusrev or not. If you want Cusrev to verify your emails, then you need to create a free account with them. They will also send the verification emails on your behalf and list your products on their website along with the reviews. 

If you want to get additional exposure from their website at cusrev.com, then you need to enable the option labeled as “Independently verified”. The only drawback with this option is that their emails will sometimes land in the spam folder and you have zero control over their deliverability.

Register an account on Cusrev (Optional)

To do that, you need to go to the tab labeled “Licence key’ and click on the link called “Free vs Pro”. Their website will open in a new tab where you can click on the account icon to the top right of the screen. You will be asked to register an account with them. After you are finished, you can then copy your licence key and paste it into the licence key field for it to verify.

You can also send the emails yourself if you want to, and this is also the method that we are going to show you. For the sake of this tutorial, we are going to select the no verification method under the “review reminder” tab.

Request delay settings

You will notice that we have already set the request delay to 7 days because we want to give your customers enough time to experience your product before asking them to leave a review for it.

Leave the order status to completed and enable the options labeled as “Enable Manual Reminders”, “Limit Number of Reminders”, and customer consent because we need it before we can send any follow-up emails to them. When you enable this option, you will get an additional checkbox on your checkout page where you will ask them for permission.

We also want to be able to moderate the reviews that we have received before they get published on the product page. You also need to add your shop name, which will be displayed on the emails. Last, you need to click on Save Changes.

To see the email template that will be used, you can click on the emails tab located at the top menu and then click on review reminder. All you have to do here is to make sure your from name and email addresses are correct. Use your store name for the name and your notifications email for the email. The reply to and Email for notification should be set to the email of your store manager.

There are more settings at the bottom where you can change the colors and send a test email.

Choose how reviews will be displayed

Under the “Review Extensions” tab, you change how the reviews will be displayed on your product pages. You can change the visual style to that of your store theme or that of Cusrev. You can play around with this to see which one you like most. There are also additional settings that you can play around with.

Review Forms

Next, we are going to go to the review forms tab to learn more about the review forms on your website. From here, you can edit the review forms that will be displayed on the product pages and the Aggregated Review Forms that support the collection of reviews for multiple products at the same time.

This is especially useful if your customer added more than one product to their cart when making the purchase. There is nothing that you need to do here as we have already set this up for you. You can however go through some of the settings if you want to.

Review for discount

Under the review for discount tab, you will be presented with the option to send a coupon code to anyone who has left a review on your store as an incentive. The coupon code can then be applied to any future purchases the customer makes.

This works well if you plan to run a campaign to encourage buyers to leave reviews on your store if you do not have any yet. This is a good way to get those initial reviews on your products, which will encourage future customers to buy from you.

When you enable this feature, you can then customize the email template that will be used to send the emails to your customer. To view the email template, you need to go to the emails tab and select the “Review for discount” template.

You can also create different tiers of discounts that you can offer for customers who upload images of themselves using the product for the testimonial. We highly recommend that you first watch the tutorial in step 10 under your store’s dashboard to learn more about how to create the coupons. You can then add the coupons here after you are finished.

To edit the email template, you need to go to the emails tab located in the top menu and then click on “Review for discount”. From here you can also do the same as what you did with the review request email template.

Trust Badges

The next section we are going to explore is the trust badges. Once you have a good amount of reviews on your store for various products, then you can also display a trust badge anywhere on your website with the help of a shortcode.

This is something that you might want to do at a later stage, and also after you go through step 6, which focuses on building your homepage under the appearance tutorial listed in your dashboard. This tutorial will also show you how to use shortcodes on any page.

Referral Program

Next, let’s visit the referral program. You can use the referral program from cusrev.com to potentially drive more traffic to your website. This is done by displaying the reviews on their website that your customers have left. 

Let’s take a look at their website. From their website you can search for products by name, categories, and also country. You will also see the number of reviews and their star rating on each product. 

When you click on any of the products, you will then be taken to their product page with more information, along with all the reviews. When you click on the buy button, you will then be redirected to your store.

For the referral program to work, you need to use them to verify your reviews, and you also need to display the trust badges on your store and claim a dedicated page on their website. To do that, you need to go to trust badges and then go to the link labeled as “dedicated page”.

The next step is to then enable live mode and add your store name to the end of the page URL, and then click on the blue “save changes” button.

Q & A

We have already set up the Q & A section for you, but you can explore the settings by going to the Q & A tab. You can also edit the Q & A reply notification email by going to the emails tab.