We will show you a powerful tool called Cusrev product reviews to automate product review requests, helping you gather valuable customer feedback effortlessly and build trust throughout your store.
Set Up Your Automated Product Review Emails
Product reviews in online shops are absolute gold, because they build trust fast. Shoppers rely on them like word-of-mouth recommendations. The more reviews, the more legit your products look.
Now, automating that whole process?
Total game-changer. You won’t need to chase customers for feedback manually. The system does the heavy lifting—sending reminders, collecting reviews, even posting them. That’s hours saved every week, and way more social proof boosting your sales on autopilot.
This is where cusrev product reviews come into play. Do you want to know what the best part is? It is completely free to use and we have already installed it for you. You also do not even have to create an account with them.
For this tutorial, we are not going to go too deep into the settings, and we are only going to show you the most important settings that you should change. We are also going to give you a brief overview of how this extension works.
View Reviews
To change the settings of your product reviews, we recommend going to the Reviews section on the left sidebar of your dashboard. Under the reviews section, you will see all the reviews that were left on your store, with the average rating included. You can also approve and unapprove any of the reviews.
Scheduled Reminders
Under the reminder section, you will see all the scheduled emails that will be sent based on the settings of your reviews.
Q & A
Under the Q & A section, you will see all the questions that your potential customers might have regarding a specific product. This feature will allow them to submit the questions, where you can go and answer them.
We believe this is a good way to build trust and to boost your conversions. The Q & A will be displayed on any product page where your customer can leave questions.
Settings
Next, we are going to go to the settings section, where you need to make some minor updates. Under the “review reminder tab,” you will be able to change the email schedule and some of its settings.
We highly recommend that you enable this feature. You can also choose between having your emails verified by Cusrev or not. If you want Cusrev to verify your emails, then you need to create a free account with them. They will also send the verification emails on your behalf and list your products on their website along with the reviews.
If you want to get additional exposure from their website at cusrev.com, then you need to enable the option labeled as “Independently verified”. The only drawback with this option is that their emails will sometimes land in the spam folder and you have zero control over their deliverability.
Register an account on Cusrev (Optional)
To do that, you need to go to the tab labeled “Licence key’ and click on the link called “Free vs Pro”. Their website will open in a new tab where you can click on the account icon to the top right of the screen. You will be asked to register an account with them. After you are finished, you can then copy your licence key and paste it into the licence key field for it to verify.
You can also send the emails yourself if you want to, and this is also the method that we are going to show you. For the sake of this tutorial, we are going to select the no verification method under the “review reminder” tab.
Request delay settings
You will notice that we have already set the request delay to 7 days because we want to give your customers enough time to experience your product before asking them to leave a review for it.
Leave the order status to completed and enable the options labeled as “Enable Manual Reminders”, “Limit Number of Reminders”, and customer consent because we need it before we can send any follow-up emails to them. When you enable this option, you will get an additional checkbox on your checkout page where you will ask them for permission.
We also want to be able to moderate the reviews that we have received before they get published on the product page. You also need to add your shop name, which will be displayed on the emails. Last, you need to click on Save Changes.
To see the email template that will be used, you can click on the emails tab located at the top menu and then click on review reminder. All you have to do here is to make sure your from name and email addresses are correct. Use your store name for the name and your notifications email for the email. The reply to and Email for notification should be set to the email of your store manager.
There are more settings at the bottom where you can change the colors and send a test email.
Choose how reviews will be displayed
Under the “Review Extensions” tab, you change how the reviews will be displayed on your product pages. You can change the visual style to that of your store theme or that of Cusrev. You can play around with this to see which one you like most. There are also additional settings that you can play around with.
Review Forms
Next, we are going to go to the review forms tab to learn more about the review forms on your website. From here, you can edit the review forms that will be displayed on the product pages and the Aggregated Review Forms that support the collection of reviews for multiple products at the same time.
This is especially useful if your customer added more than one product to their cart when making the purchase. There is nothing that you need to do here as we have already set this up for you. You can however go through some of the settings if you want to.
Review for discount
Under the review for discount tab, you will be presented with the option to send a coupon code to anyone who has left a review on your store as an incentive. The coupon code can then be applied to any future purchases the customer makes.
This works well if you plan to run a campaign to encourage buyers to leave reviews on your store if you do not have any yet. This is a good way to get those initial reviews on your products, which will encourage future customers to buy from you.
When you enable this feature, you can then customize the email template that will be used to send the emails to your customer. To view the email template, you need to go to the emails tab and select the “Review for discount” template.
You can also create different tiers of discounts that you can offer for customers who upload images of themselves using the product for the testimonial. We highly recommend that you first watch the tutorial in step 10 under your store’s dashboard to learn more about how to create the coupons. You can then add the coupons here after you are finished.
To edit the email template, you need to go to the emails tab located in the top menu and then click on “Review for discount”. From here you can also do the same as what you did with the review request email template.
Trust Badges
The next section we are going to explore is the trust badges. Once you have a good amount of reviews on your store for various products, then you can also display a trust badge anywhere on your website with the help of a shortcode.
This is something that you might want to do at a later stage, and also after you go through step 6, which focuses on building your homepage under the appearance tutorial listed in your dashboard. This tutorial will also show you how to use shortcodes on any page.
Referral Program
Next, let’s visit the referral program. You can use the referral program from cusrev.com to potentially drive more traffic to your website. This is done by displaying the reviews on their website that your customers have left.
Let’s take a look at their website. From their website you can search for products by name, categories, and also country. You will also see the number of reviews and their star rating on each product.
When you click on any of the products, you will then be taken to their product page with more information, along with all the reviews. When you click on the buy button, you will then be redirected to your store.
For the referral program to work, you need to use them to verify your reviews, and you also need to display the trust badges on your store and claim a dedicated page on their website. To do that, you need to go to trust badges and then go to the link labeled as “dedicated page”.
The next step is to then enable live mode and add your store name to the end of the page URL, and then click on the blue “save changes” button.
Q & A
We have already set up the Q & A section for you, but you can explore the settings by going to the Q & A tab. You can also edit the Q & A reply notification email by going to the emails tab.
